The project
Visualising a concept .
Lexus UX was a different commission: not a building, but the visualisation of a concept, developed alongside the studio Takk around the idea of symbiosis. Our commission was to visualise the proposal within that framework.
The challenge was one of understanding. There was no plan to read in the usual sense — there was an idea to make visible. We worked the images so that an abstract proposal would become tangible, proving that visualisation also serves to give form to what is still only a concept.
